Skincare · Global · Sales analytics
One trusted platform for 40+ users across the business.
A complete redesign that replaced legacy reporting with unified pipelines, governed models, and decision-first dashboards across retail, Amazon, D2C, and distributors.
Client: Murad (Prestige Skincare)
The challenge
Murad's demand for data insights was growing, but the business had duplicate views of sales reporting, inconsistent data models, and ungoverned flat-file feeds. That led to slow answers and low trust. Adding retailers or refreshing data took too long, with file sizes near one gigabyte.
What we built
A complete redesign that replaced legacy reporting with one trusted analytics platform for 40+ users across the business.
- Unified data pipelines that bring together retail, Amazon, Direct-to-Consumer, professional, and distributors data.
- Governed data models and mapping for products, customers, and store-to-territory relationships, with loading checks and clear error flags.
- Decision-first dashboards that are simple and clean.
Executive dashboard: One screen that brings together product, channel, store, and trend views so anyone can spot what matters fast.
Product insights: Compare revenue and units with the prior year, highlight the top ten products with filters for brand, channel, and retailer, and start at the parent product level with attributes like type, brand and price.
Channel & Store insights: See mix of business, channel rankings, top retailers, and sales versus the prior year and target, with quick drill downs to the store and territory levels.
Time insights: Explore clear graphs of historical trends by day, week, month, and year – with the ability to drill into anomalies.
How it runs (managed services)
- Scheduled refreshes of all datasets and dashboards.
- Proactive data quality with automated validations, exception alerts, and documented fixes.
- Enhancements on demand: new retailers, fields, and visuals added without disrupting users.
- Adoption support with dedicated user training, documentation and always-on help so teams feel confident using the tools on their own.
Impact we delivered
- One source of truth across channels, customers and stores.
- Faster decisions: executive-ready summaries with deep product, channel, and store views in a few clicks.
- Enhanced user experience: a modern, interactive design that is intuitive and highlights what matters.
- A scalable foundation: new partners and key performance indicators plug straight in.
What users said
- “I wish I had this years ago.”
- “Very clean and easy to read – a game changer.”
- “I am so impressed – I have a little tear in my eye.”
- “This provides exceptional opportunities.”
- “Seeing sales mix by store shows exactly where to focus.”
“CX Data has been an amazing partner. Not only do they understand the technical aspects, but they are also business facing and understand our day-to-day challenges when it comes to data and analytics. Implementation was a breeze, and our confidence in data has never been stronger!”
April Houlehan, Chief Financial and Operations Officer, Murad
Why CX Data
We design, build, and run analytics products. Our retail and beauty expertise plus rock-solid engineering deliver dashboards that stay trusted, up-to-date, and genuinely useful.
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