The team

I'm AJ.

Founder & CEO – LinkedIn

Most D2C brands think they have a growth problem. They don't. They have a customer intelligence problem – they can't see clearly enough across their data to acquire, convert, and retain the right customers. Everything downstream suffers because the foundation is broken.

I've spent 10+ years leading data and analytics teams – at Deloitte, then in-house for multi-million-customer D2C and retail businesses – and every brand had the same blind spots. Every time I built the infrastructure to close them, the same thing happened: acquisition improved, conversion went up, repurchase accelerated. CX Data packages that capability – the platform, the analytics layer, the commercial thinking – into a managed service, so brands get the intelligence they need to grow without building the team from scratch.

ACMA, CGMA · MBCS · MSc Business & Systems · Ex-Deloitte · Ex-Unilever

I'm Giovanna.

Insights to Growth Partner – LinkedIn

You've grown the business. But scaling profitably feels heavier than it should. Revenue has increased, you've added channels, launched products, hired people – yet profitability isn't following. Priorities keep shifting. Teams are busy but not aligned. And decisions feel harder than when the business was smaller. Most founders assume they need to do more. In reality, the business needs more clarity.

After 10 years leading growth in international D2C brands, I've seen the same pattern – growth stalls when acquisition, retention, operations, and decision-making stop working as one system. I work with founders to diagnose what's creating friction, find where growth is leaking, and uncover the priorities that create the biggest commercial impact. Then we build the strategies and processes to act on it – and because business success should create freedom, not consume it, I stay alongside you as changes are implemented.

Marketing strategy · Growth · Campaign design

I'm Prathamesh.

VP, Data & AI Strategy · Founding Member – 7x ZoomCharts winner – LinkedIn

I taught myself data from scratch – Excel, then Power Query, then Python, then Power BI – one tool at a time, until the reporting systems I was building became the work I actually wanted to do. Somewhere along the way I started entering international data visualisation competitions. I won 7 out of 9 Onyx Data ZoomCharts challenges and picked up a Maven Analytics honourable mention. Turns out I'm a bit obsessive about how data should look.

I joined CX Data as the first hire. In year one I designed the UI/UX blueprint that's now the standard for every client deployment – the visual language you see when you use the platform. I can make everything look beautiful. Today I own everything from analytics architecture and AI automation pipelines to data transformations. The dashboards, the signals, the way data looks and feels across every client – that's my work.

UI/UX · Data analytics · AI automations · Data transformations

Multi-award winner

eCommerce Awards 2025

Best eCommerce Boutique Agency – Winner
Most Innovative Use of AI – Silver

Business Awards UK & AEO 2025

Best Use of AI in eCommerce – Winner
Service Supplier of the Year (AEO) – Finalist

eCommerce Awards photo Business Awards UK photo

About Us · Case Studies · Blog · Book a call · Privacy Policy · Terms of Use · Cookies Policy · Refyner – self-serve Snowflake data prep, by CXDATA