Blog
Driving Growth Through CRM: The 4 Key Phases of Customer Lifecycle Management
CRM is not just a tool for managing email campaigns but has invaluable customer data and insights to help brands shape their entire customer lifecycle.
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3 Essential CRM Journeys Every Business Should Have
3 foundational CRM journeys that are critical for establishing a simple yet efficient CRM strategy. If I were to start from scratch, these three journeys would be the foundation.
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D2C as a channel for In-House Customer Research
D2C channels offer a unique opportunity to gather valuable customer data. Why D2C is a core channel for brands and how it can help you run your own customer research, uncovering the insights needed to drive business success.
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Tips for Applying Multichannel Strategies to Grow Your E-Commerce Brand
Smart businesses are branching out beyond retail stores by adding direct-to-consumer (D2C) stores, selling on Amazon, and even partnering with other stores and websites.
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Set clear objectives in your growth strategies & capitalise on your e-commerce opportunities: a perspective for medium-sized brands
Without a clear plan, strategies often feel scattered, leading to constant changes and missed opportunities.
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Testing efficiently: how to set up AB tests?
Crafting a clear hypothesis is vital for effective A/B tests, refining marketing strategies, and gaining actionable insights. By defining expected results and following key steps, you can confidently run A/B tests to drive continuous marketing improvement.
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The Modern Role of CRM in Businesses
The success of CRM involves integrating data analysis, customer insights, and strategic planning to enhance interactions and retain customers. In this post, Giovanna Fiume shares her experiences at Cartier and HelloFresh to show CRM's diverse applications and its critical role in business strategy and customer engagement.
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