Case studies
Real brands. Real decisions. Real outcomes.
We don't share charts we made. We share decisions clients made – once they had a real team running the data behind them.
One trusted platform, rapid delivery
The UK's largest independent online pet shop replaced manual exports into Tableau, Excel, and Alteryx with a lightweight, intuitive platform that empowered fast, data-led decisions.
“CX Data has been a catalytic step forward. We can’t imagine not having it as part of our tech stack.”
Adam Taylor, CEO & Founder
One trusted platform for 40+ users across the business
Replaced duplicate reporting, inconsistent data models, and ungoverned flat-file feeds with unified pipelines, governed models, and decision-first dashboards across retail, Amazon, D2C, and distributors.
“Implementation was a breeze, and our confidence in data has never been stronger.”
April Houlehan, CFO & Operations Officer
Rapid delivery without compromising on quality
Fully integrated, automated, and reporting-ready solution delivered in just 14 days. Real-time insights during live campaigns with the ability to optimise strategy on the go.
“CX Data helped us see our data in a completely different light.”
Alex Jones, Marketing Director
Turning event and CRM data into strategic insight
Built a tailored CDP in 30 days. Cut data costs by 62%, saved 15 hours per week through automation, and enabled RFM segmentation with lead scoring for personalised campaigns.
“AJ delivered a complex RFM data segmentation, implemented a customer engagement workflow, and integrated all of our data into a live dashboard, giving us instant insights into our campaign performance.”
Chloe Monina, Marketing Director at PB Group
From a fragmented reporting stack to a fully managed analytics platform
One of the UK's leading D2C subscription brands in pet nutrition replaced 50+ reports across Looker and Sigma with a fully managed CX Data platform on Snowflake – delivered in just 4 weeks, with 25+ daily active users.
“The platform gives us a depth of data and insight we simply haven’t had before at our fingertips.”
James Sturrock, CEO
Turning every customer conversation into a daily, department-ready insight feed
CX Insights reads, classifies and synthesises every customer conversation daily – five department-specific views pushing the right signal to the right team across Creative, Marketing, Product and Support.
“This is gold – exactly how AI should be used. It’s genuinely the most useful application of AI I’ve seen in a CX function.”
Ana, Customer Experience Lead
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Customer Success Testimonials
“CX Data has been an amazing partner. Not only do they understand the technical aspects, but are also business facing and understand our day-to-day challenges. Setup was a breeze, and our confidence in data has never been stronger!”
April Houlehan, Chief Financial and Operations Officer
“CX Data integrated Shopify, Amazon, TikTok, GA, Ads, and Klaviyo into their platform, giving us unified dashboards and insights across sales, CAC to LTV, churn, segments, & more.”
Ted Charalambides, Growth Director at Free Soul
“I used to feel a bit like my team and I were trying to read a map in the dark. CX Data turned on the light. With newfound clarity, we now understand our digital performance easily and can identify growth opportunities swiftly.”
Emily Mitchell, Marketing Director at Tropic Skincare
“AJ delivered a complex RFM data segmentation, implemented a customer engagement workflow, and integrated all of our data into a live dashboard, giving us instant insights into our campaign performance.”
Chloe Monina, Marketing Director at PB Group
“CX Data's meticulous attention to our business requirements and responsive customer service facilitated smooth collaboration, making them an indispensable asset in our pursuit of data-driven decision-making.”
Ambrus Seres, VP Finance at Kate Somerville
“CX Data helped us see and analyse our data in a completely different light, what was a jumble of raw data is now in an organised, insightful and user-friendly dashboard. Helping us to design detailed & impactful campaigns.”
Alex Jones, Marketing Director at Messe Frankfurt
“If you're running an eCommerce business and still relying on spreadsheets, manual exports, or fragmented dashboards, CXDATA will fundamentally change how you operate. It certainly has for us.”
Adam Taylor, CEO & Founder, PetShop.co.uk
“CX Data is being used daily by 25+ users across the business, and the feedback is consistent: the platform gives us a depth of data and insight we simply haven't had before at our fingertips. What we've really gained is an extended data team.”
James Sturrock, CEO at Bella & Duke
“This is gold – exactly how AI should be used. Every conversation is read, classified and synthesised every day, and the platform tells us why issues are happening, not just what. It's genuinely the most useful application of AI I've seen in a CX function.”
Ana, Customer Experience Lead at Spotminders
“CX Data built us our own home for all our numbers – and once you can see everything in one place, you start understanding your business on a completely different level. You stop making decisions on gut feeling and start making them on data.”
Karl Toom, Founder & CEO at Spotminders
“Working with AJ and his team at CX Data has been a game-changer. Before working with them, our insights process was incredibly manual, often taking the team hours of heavy lifting just to get a baseline view, and we couldn't effectively connect the dots across different data sets. Now, the work completed by CX Data on root-cause analysis and emerging trends has completely streamlined our workflow – turning what used to be a fragmented process into a cohesive, actionable strategy.”
Lisa Maxwell, Director of Customer Success at Bella & Duke
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