Events · Beauty · CDP
Turning event and CRM data into strategic insight.
Professional Beauty Group, a leading event organiser and publisher in the beauty, wellness, and aesthetics industries, partnered with CX Data to overhaul their data and analytics capabilities, and deliver strategic value through actionable insights.
Client: Professional Beauty Group
The challenge
Professional Beauty Group faced fragmented data across HubSpot, event registration platforms, and spreadsheets, making marketing performance hard to track and slowing decisions. The collaboration focused on cleaning, deduplicating, and enriching datasets across multiple brands and platforms.
Our solution and impact
We built a tailored Customer Data Platform (CDP) in just 30 days, unifying all data sources into a single, reliable hub. The solution included a live real-time dashboard, automated data cleaning and reporting, and RFM segmentation with lead scoring for personalised campaigns. In addition, we provide ongoing support to manage their database and build advanced segmentations based on customer touchpoints.
Project outcomes
- 62% – Cut to data and analytics costs
- 15 hrs – Saved per week through automation
- 30 days – CDP delivered, end-to-end
- Cut data and analytics costs by 62%
- Saved 15 hours per week through automation
- Enabled faster, data-driven decision-making
Ongoing managed services
- Improve CRM data usability and data integrity through data cleaning and deduplication
- Reduce manual data handling and future-proof their infrastructure
- Enhance segmentation and personalisation for their diverse customer base
“The Professional Beauty Group has had the pleasure of working with CX Data over the last two years to improve the quality of our data and gain a deeper understanding of our audience. CX Data delivered a complex RFM data segmentation, implemented a customer engagement workflow into our CRM, and integrated all of our exhibition data into a live dashboard, giving us instant insights into our campaign performance. AJ has shown exceptional expertise in data analytics, bringing innovative solutions that have significantly improved our decision-making processes and efficiency. Their ability to communicate complex data concepts clearly and their collaborative approach have ensured long-lasting benefits for our team. Thanks to AJ, we’ve seen measurable improvements in our operational efficiency and strategic planning. I highly recommend CX Data for top-tier data consultancy services.”
Chloe Monina, Marketing Director, Professional Beauty Group
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